This committee is part of ASHA’s most recent Strategic Plan initiatives with the goal of helping increase membership engagement and uphold ASHA’s mission and objectives in serving the senior housing industry and its leaders. The Sales and Marketing Committee is comprised of senior housing company leaders in sales and marketing.

The purpose of the committee, as stated by ASHA:

As we continue to see senior living occupancy as a large focus for many of our organizations, ASHA understands it is crucial that we implement a sales and marketing committee to gather feedback, areas of opportunity, obtain more input and involvement from leaders in sales and marketing. This would also include strategic conversations and best-practice sharing with relevant industry peers, along with a sounding board or industry focus group for tactical decisions you will make for your organization.

Ms. Clark is excited to be selected to join the committee and represent Grace Management, Inc. within this select group in ASHA. “I am honored for the opportunity to be part of this group of respected colleagues and thought leaders in the senior living industry,” said Kymm Clark, Senior Vice President of Sales and Marketing, Grace Management, Inc. “Our industry continues to fluctuate and flourish, and we are well positioned to continue to be innovative in all we do to best reach our future residents.”