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Marketing is an inseparable part of management, and like management,
is an ongoing process that is crucial to success.
Grace Management, Inc. is very proud of the experience it has gained
in marketing our clients' investments. Our marketing department
coordinates advertising and supports on-site marketing and management
personnel to open and maintain occupancy of communities.
A residential community is a "community within a community"
and must be marketed and managed based upon this concept. An active,
established network of community contacts and co-sponsored events
perform two functions: increased community awareness of the property
and increased resident participation, both of which help keep residents
involved in their community.
We believe that our marketing associates must feel personally successful
in order to sell themselves as part of the product. If advertising
is attracting inquiries but the associates are not closing, the
community suffers. Grace Management, Inc. believes marketing is
largely based on relationships. We host regular training sessions
to teach associates successful strategies and techniques to market
effectively for ongoing success.
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